Online marketing is one of the latest perks that was introduced in the 21st century. It has spiked so much; businesses have been born out of this lavish and simple lifestyle of purchasing and sales of goods and services. Despite the tremendously growing of Online Marketing, also called E-commerce or Online Shopping or more formally known as Digital marketing; have some kinks that need a little bit of tweaking for their full potential actualization. This is usually linked to the lack or low level of information about how e-commerce works for full actualization for business growth. In this article, we aim at helping you by answering some of the major questions for business owners and freelancers who want to take their enterprise and ventures onto the global web market. The series focuses on questions like: Where Can I Advertise My Business For Free, Where can I promote my products? , Where can I promote my products for free? and, Which websites are best for marketing? how to promote your business locally. Thus, the series is written in these sections as based on giving yielding answers to the above commonly asked questions.
Online business just like any other requires attention and goal driven-ness. Putting your product online is not just the only key point that needs to be ‘pinned down’. Customer targeting is another important tool you need to know. Follow Knust Notice Board for more updates.
Where can I Promote/Advertise My Products for Free?
It’s fascinating how we’re surrounded by various social media networks but aren’t fully utilizing their potential. In this section, we will look at how we can use social media networks to promote and sell our products and services.
WHATSAPP BUSINESS
This is a platform owned by ∞Meta formerly Facebook. This version of WhatsApp was solely made and built to help support both SMEs(Small and Medium Scale Enterprises) and individuals that would like to explore it for their own personal business goals. The app which is available for iPhones on AppStore, Android on Play Store, and Windows users is free with all functionalities fully open to use. Below are some of the interesting features of the app:
- Automated and customizable response message to customers when they text you for a product or services and you are busy or offline.
- Add to cart functionality which always client to add products or services to carts and they can later view to check out when they are ready to make purchase.
- Cataloguing of products and services
- Field for adding Bio, About and description of both owner and product
These and many other features are available for download at no price. Grow your business with WhatsApp Business.
Instagram Shop
Instagram Shop is one of the largest social media networks in the world with of Two(2) billion users worldwide. The app and web version allows you to promote your products and services by uploading pictures and short videos with descriptions of products or services as well as contact information. The app is free for download for iPhones on AppStore, Android on Play Store, and Windows users. Anyone that uses Instagram within the region you are in or near could view your product and service for free.
To increase the probability of people coming across your business, you must follow and be followed as this increases your network and customer reach for business growth.
WordPress
Which websites are best for marketing? WordPress always allows you to own your own website for free that will be hosted locally by you on your own server There are limited usable functionalities for the free version in terms of customization and formatting. But even with this limitation, with a pc and good internet, you can have your own website where you can advertise and promote your goods and services. Would advise you to get a premium package which would help you tremendously more to reach more clients worldwide at a relatively cheaper price.
Facebook has been the largest social media platform for some couple of years now. Its connectivity and networking is so vast that even teens have a well-developed knowledge about its usage and navigation . It’s not surprising that most renowned businesses and corporations use this tool for the advertisement and promotion of their goods and services. Facebook is free on all platforms including iOS, Android, Windows, MacOS, Linux, etc. It can be accessed either by using the web version or the built app which has great features that you could easily explore like customizable notifications.
Try Facebook now and grow your business. Remember, the trick is to be active enough to grow your friends and connections in order for your products and services to reach a large number of people.
Almost all the various social media platforms could be used for free advertisement depending on your skill of expertise; products and services; budget and so on.
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